Flattery will get you everywhere

Disclaimer: I love Epic.  Not some dreamy, first crush, doe-eyed pre-teen girl kind of love.  No.  A deep, abiding, respectful, sacrifice my own well-being kind of love.  Why?  Well, mostly because of stuff like this:

"Our PC fanbase is of ultimate importance to us. They are our bread and butter. We can't let them down or compromise their experience in any way to accommodate cross platform play."  - Mark Rein

Oh you read that right: a major developer explicitly prioritizing their PC demographic over the proverbial fat-wallet console crowd.

The larger context for the quote is an explanation for why Epic won't be supporting platform cross-play multiplayer for UT3 (i.e. - PC players and PS3 players playing against each other on the same servers).  Here's a full explanation.  Normally, the phrase "won't be supporting" gets me riled up.  Not so this time.  Give me a legitimate reason why you're not doing something, rather than some maliciously deceitful and manipulative bucket of spin, and I'm usually placated.  Make that reason actually involve *catering* to me, and the vast multitude who've served as the very bedrock of your success, and I'll take you home to meet mom.

That's why I love Epic.  Well, that and the fact that they're not Valve.