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Uncle Ben's Insta-Game
There's a recipe floating around the game design kitchen these days, and it goes like this:
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Remove details and intricacies in the options and gameplay. (Good candidates are victory conditions, skirmish mode custimizations, co-op play, etc..)
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Add 3D! If game is already 3D, add more. If schedule does not permit time for more 3D, remove more gameplay to make room.
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Ship!
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Patch.
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When customers gripe about weak gameplay, release screenshots of upcoming sequel.
Examples: AOE I/II becomes Empire Earth. (NOTE: they haven't actually released screenshots of a sequel yet.)